“Would you like to round up your purchase to the nearest dollar and donate the proceeds to CHOC?”
While this is a simple ask, the impact and benefits are plentiful and is only one example of customer driven fundraising.
But what is Customer Driven Fundraising? In a nutshell, it is when a for-profit company fundraises for a non-profit organization through cause marketing campaigns, which includes point-of-sale fundraisers, purchasing a designated item or hosting a fundraiser.
Why should corporations participate in customer driven fundraising? Simply put, it benefits the organization, the non-profit, the community and drives customer engagement. It’s also a way for corporations to better society in accordance with corporate social responsibility.
Consumers prefer interacting with organizations they respect. By entering the community through philanthropic work and supporting causes, such as CHOC, businesses establish a brand people feel good about.
- 73 percent of consumers believe a company can take actions that both increase profits and improve conditions in their communities.
- 77 percent of consumers are motivated to purchase from companies committed to making the world better.
CHOC is well known throughout Orange County and the region as providing the highest quality medical care to children. When corporations partner with CHOC, they are showing an outpour of support. Cause marketing lends itself to meeting the needs of the corporate partner while also benefiting CHOC. “This is a great way to keep your team and employees engaged and committed to the company,” said Lisa Mitaux, corporate engagement director for CHOC Foundation. “It’s an easy way to start a relationship with CHOC.”
“Many corporate sponsors have a personal connection to CHOC, so they are proud to fundraise for us through customer driven fundraising,” said Colleen Torres, corporate engagement assistant director for CHOC Foundation.
Costco supports CHOC
One of CHOC’s largest cause marketing partner is Costco. They raise over $800,000 annually through in-warehouse register fundraising. Costco’s cause marketing campaign is so well known, it drives customers to Costco just so they can donate to CHOC.
Jerry Winner and Nancy Rowe wait every year to make a donation to CHOC at a Costco register. They continue their support and membership at Costco because its support of CHOC and the Children Miracle Network campaign.
Corporations help improve the health of our communities
Cause marketing campaigns raise over $3.5 million annually for CHOC, which primarily goes to the greatest needs, which makes it possible for us to efficiently direct funds where they will best heal, treat and comfort our patients and their families.